Where language becomes connection.

Overview:

The idea for the podcast didn’t start with a brand strategy. It started with a question:
What if we made space for the stories behind the stories?

Each episode explores how language shapes perception—of ourselves, of others, of what’s possible. Sometimes with a guest. Sometimes alone. Always with the intention to listen more deeply.

This case study captures the journey from idea to a fully developed format with real emotional reach.

• Development of a clear narrative concept and tone
• Conversations with leaders, outcasts, and in-betweeners
• Use of reflective solo episodes to deepen listener connection
• Collaboration on cover design, intro, and episode titles
• Soft launch with targeted sharing and organic growth

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Results:

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