Jos Frederiks was born and raised in Eindhoven in the Netherlands to an entrepreneurial family.

He started his career as a sales manager in business services and worked at a high level in some of the largest international companies. He quickly learned the value of good communication and how the intelligent use of words can create positive outcomes.

He also discovered that he was a natural coach and was often asked by his colleagues for advice and guidance. This helped him develop the art of listening and a curiosity for the way that people use words so carelessly when they talk.

As a result he studied and gained qualifications in psychology and Neuro-Linguistic Programming. In 2005 he took this knowledge and his experience of working with people in the corporate world, and started his own consultancy, VidaSense in the Netherlands.

Jos has become a sought after public speaker and has built a reputation for helping both individuals and companies to change outcomes by communicating better.
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He encourages people to be far more aware of the things that they say and to listen to others in a more focussed
way. It is this clarity of conversation that help us achieve success.
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He encourages people to look in the mirror, and ask questions of themselves.

Such as:
•⁠  ⁠Where do you want to go and what do you really want to achieve today?
•⁠  ⁠When was the last time that you did something for the first time?
•⁠  ⁠How do you greet yourself in the mirror in the morning?

What words did you use?
I’m just curious. These questions, and many more, are the starting point of every personal conversation or group
training.”

At VidaSense, Jos is supported by a team of experienced trainers and coaches who work with families, children,
schools, individuals from all walks of life and companies of all sizes. Through Life coaching and psychological
counselling, he helps people become more motivated, and achieve their full potential.